Skip to content

The Spectora Blog

Get the knowledge and inspiration you need to take your
home inspection business to the next level.

    Latest Podcast

    Trending on YouTube

     

     

    SEO Checklist for Home Inspectors in 2024

    As a home inspector, staying on top of the digital landscape is crucial. One of the best places to start? Your online presence, and specifically, your website and SEO (Search..

    Read More

    Graphic of a man with a megaphone speaking to a group of people.

    Marketing Your Home Inspection Business in 2024

    Every home inspector has the same training and skills, more or less. And in an overcrowded industry, technical skills alone won't be what sets you apart from your competition.

    Read More

    don't fall for google scams

    Don’t Fall for "Google" Scams

    The Google Business Listing Scam While each scammer is unique, they all typically open with "I'm calling on behalf of Google" and then telling you that something is wrong with..

    Read More

    2020 SEO Ranking Factors

    Having a quality website gives a great first impression but doesn't do any good if no one can find it. With any website, you won't get to the top of Google right away. It takes..

    Read More

    The First Thing You Need To Do As a New Home Inspector

    There are over 266,000 Google searches per month having to do with home inspections.

    Read More

    SEO for Home Inspectors in 2023

    Search engine optimization (or SEO) is one of my most misunderstood practices in the home inspection industry. Here's why:

    Read More

    6 Home Inspector Marketing Habits to Stop in 2023

    So much has changed for home inspectors in the past few years, that 2019 might as well be 2009. The landscape of online marketing is no exception. 2020 lurched even the most..

    Read More

    The 3 Areas of Local SEO You Should Focus On

    As a home inspector trying to grow your non-referral business, local SEO is the most important aspect of online marketing. Google has prioritized local results in recent years to..

    Read More