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SEO for Home Inspectors in 2023
Search engine optimization (or SEO) is one of my most misunderstood practices in the home inspection industry. Here's why:
Understanding How Spectora's Save To Template Saves You Time on Mobile
Saving defects and comments "to your template" is one the foundational features of Spectora. It not only allows you to save and pre-populate common defects and comments, but it..
How to Create Relationships with Real Estate Agents of Every Generation
There might not be anything more important than the relationships you build with real estate agents. Part of building this trust is understanding the differences between agents of..
Connecting With Real Estate Agents in the Digital Age
It’s no secret that real estate agent relationships are vital to growing your home inspection business. Some experienced home inspectors still get 80+% of their business from..
8 Takeaways From Our First InterNACHI Event
Nick and Ben run a first-class operation It's obvious to anyone that's a member, but seeing InterNACHI and their staff run an event in person was impressive. From the way the..
6 Home Inspector Marketing Habits to Stop in 2023
So much has changed for home inspectors in the past few years, that 2019 might as well be 2009. The landscape of online marketing is no exception. 2020 lurched even the most..
What Are Standards of Practice in Home Inspections?
Most professional home inspectors belong to a governing organization or association, in addition to some requiring state licensure.
How to Properly Optimize Your Home Inspection Site - A Basic Guide
It's tough to know where to start when working on home inspector SEO basics for your site. Oftentimes it's easier to do nothing.
Office Presentations Not Working? 3 Ideas to Spark Your Agent Acquisition
3 Ideas to Spark Your Agent Acquisition Office presentations can be great for new agent acquisition. You reach a room full of agents at once and one or more end up referring you..