Gary Illyes is a webmaster trends analyst at Google who is responsible for helping webmasters make better websites to enhance the search experience. He has become somewhat of an unofficial spokesperson for Google since Matt Cutts stepped down years back.
He recently started a "Did You Know?" series of tweets about SEO and Google that you may or may not already know. Nothing mind blowing, but could still be helpful to some and affirmation to others.
Either way, communication directly from someone who understands how Google's algorithm is evolving and changing is a good thing.
DYK Google doesn't have a duplicate content penalty, but having many URLs serving the same content burns crawl budget and may dilute signals pic.twitter.com/3sW4PU8hTi
— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) February 13, 2017
DYK if you read out loud the text on your page and it doesn't sound natural, that piece of text may weigh much less during ranking pic.twitter.com/IfXMKB1GFg
— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) February 15, 2017
DYK keywords have different weight depending on their position on the page & their surroundings? Footer text may weigh less than centerpiece pic.twitter.com/nq3ygULnUB
— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) February 14, 2017
DYK traffic drops after sitemoves are usually caused by missing or rogue tags/directives on the new site? Removed hreflang, extra noindex... pic.twitter.com/tNYirAXovo
— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) February 14, 2017
DYK you don't necessarily need links to rank? Don't believe me? Here's an article from RandFishhttps://t.co/nfh1CCwFzr pic.twitter.com/CTQqIeSAQp
— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) February 13, 2017
DYK we released an updated version of our Search Quality Raters Guidelines. Bored this Sunday? Here's the link:https://t.co/6MdO1i5P7k
— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) February 12, 2017
DYK the "number of results" you see in search results is really just an approximation that's less accurate the more potential results exist? pic.twitter.com/o2odhwjsIA
— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) February 11, 2017
DYK blocking a page with both a robots.txt disallow & a noindex in the page doesn't make much sense cos Googlebot can't "see" the noindex? pic.twitter.com/N4639rCCWt
— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) February 10, 2017
DYK that after 18 years we're still using PageRank (and 100s of other signals) in ranking?
Wanna know how it works?https://t.co/CfOlxGauGF pic.twitter.com/3YJeNbXLml
— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) February 9, 2017