The Spectora Blog

6 Home Inspector Marketing Habits to Stop in 2023

So much has changed for home inspectors in the past few years, that 2019 might as well be 2009. The landscape of online marketing is no exception. 2020 lurched even the most..

The Top Home Inspector Accounts to Follow on Twitter

We think Twitter is a great tool that all businesses should be using, including home inspectors. So we scoured Twitter to find the most helpful, active home inspector accounts. We..

What Are Standards of Practice in Home Inspections?

Most professional home inspectors belong to a governing organization or association, in addition to some requiring state licensure.

The Pros and Cons of Cloud-based Home Inspection Software

The National Association of Home Inspectors Closes Their Doors

Updated 4/8/2019 - Nick Gromicko and InterNACHI have taken control over NAHI and their trademarks, revamped the website and given every InterNACHI member a free NAHI membership.

How to Properly Optimize Your Home Inspection Site - A Basic Guide

It's tough to know where to start when working on home inspector SEO basics for your site. Oftentimes it's easier to do nothing.

The Anatomy of an Almost-Great Email That I Almost Responded To

She was right there.

What is Covered in a Typical Home Inspection?

A home inspection is a visual inspection of your home & major systems. It is meant to give you a comprehensive report at that moment in time of areas that require fixing or..

Office Presentations Not Working? 3 Ideas to Spark Your Agent Acquisition

3 Ideas to Spark Your Agent Acquisition Office presentations can be great for new agent acquisition. You reach a room full of agents at once and one or more end up referring you..

Why Home Inspectors Are An Important Part of Your Real Estate Team

There are differing schools of thought when it comes to the agent-home inspector relationship.