Building (and Maintaining) Agent Relationships
Introduction
Building and maintaining relationships with real estate agents is the cornerstone of a home inspector's customer acquisition strategy. Hear tips from experts, inspectors, and agents in the material below. This module includes:
- Mastering Agent Presentations
- 300 Agents in 3 Months (Growth Challenge)
- Meeting Realtors and Winning Their Business
- Instagram Basics for Home Inspectors
- Communicating Defects: How to Be Realistic Without Being a Deal Killer
- How One Home Inspector Found 34% of His Agents on Instagram
- How to Stand Out to a Busy Realtor pt. 1
- How to Stand Out to a Busy Realtor pt. 2
Mastering Agent Presentations
Kevin Wagstaff (Spectora co-founder and President) puts on his real estate agent hat and walks through what home inspectors need to do to nail their agent presentations.
📹 Watch time: 54 minutes
📖 Additional material: Presentation Slide Deck
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300 Agents in 3 Months (Growth Challenge)
Are you ready to build a framework for your agent outreach?
In this video, Kevin walks through an outreach plan to get in touch with 300 realtors in just three months.
📹 Watch time: 10 minutes
📖 Additional material: SEC Agent Growth Challenge Spreadsheet
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Meeting Realtors and Winning Their Business
How do you win an agent's business as a new inspector? Confidence is key, as is showing up to be their one-stop home inspection shop.
In this short clip from the Spectora Spotlight podcast, Kevin hears David Scruggs' method for meeting and winning over realtors.
📹 Watch time: 4 minutes
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Instagram Basics for Home Inspectors
Learn the basics of how to find, follow and engage with local realtors on Instagram. In this video, Kevin makes example comments to show you how easy it is to start interacting with agents that you might not have connected with otherwise.
Kevin also unpacks why success on Instagram in this industry is two-fold. Posting on Instagram is important, but so is spending time engaging with the content of real estate agents.
📹 Watch time: 4 minutes
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Communicating Defects: How to Be Realistic Without Being a Deal Killer
The age-old dilemma for home inspectors: how do you communicate serious defects to homebuyers without being penalized for it by the real estate agent?
In this clip from the Spectora Spotlight podcast, David Scruggs shares his method for communicating defects effectively without compromising his relationship with real estate agents.
📹 Watch time: 5 minutes
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How One Home Inspector Found 34% of His Agents on Instagram
Instagram is an incredibly powerful tool for networking with real estate agents. While there's no one single way to succeed on Instagram, Eric Harmon shares how home inspectors can use social media as their best weapon (and where he saw success for his own company).
📹 Watch time: 4 minutes
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How to Stand Out to a Busy Realtor pt. 1
It can be difficult to know how to stand out to a busy real estate agent. Who better to get tips from than a realtor herself?
In this short video, Alissa Jenkins shares what stands out to her as a real estate agent when being approached by home inspectors
📹 Watch time: 8 minutes
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How to Stand Out to a Busy Realtor pt. 2
What makes a home inspector stand out to an agent? In this short video, we hear from two more realtors, Jenn Kessel-White and Kim Purdy-Valez, about what they notice most from the dozens of home inspectors who contact them every month.
📹 Watch time: 8 minutes
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